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Real estate marketing agency in DubaiOff-plan launches and listings need viewings, not just leads.
Lead generation, launch campaigns and brand for Dubai developers and brokerages. We took a Dubai brokerage with no digital presence to a peak ROAS of 12X within three months, with cost per lead down 35%.
12X
Peak ROAS within 3 months
Dubai brokerage, from zero
−35%
Cost per lead
Audience and creative segmentation
16 → 55
Domain authority
In under 90 days
Real estate brands we have worked with: DAMAC · Union Square House · Kroft Refined Realty · Metroplex Properties · Altira Aura Real Estate · Real One Assets
When you need thisSix triggers
If this sounds like your last launch, the leads were never the problem.
Your launch is in six weeks.
The leads need to land in time for the sales event, not a month after it.
Portal leads are expensive and shared.
The same buyer enquired with five other brokers on the same listing.
Overseas leads go cold on time zones.
A buyer in London or Riyadh enquires at night Dubai time and hears back the next afternoon.
Every agent runs their own ads.
Twelve accounts bidding against each other for the same buyer, with no shared data.
Ads get held up on permits.
Creative is ready and the advertising permit is not, so the media plan slips.
You were the name offline and invisible online.
Referrals and walk-ins built the business. Search and social do not know you exist.
Lead mathsRun your own numbers
Work back from the commission, not forward from the click.
Use your commission per deal (or margin per unit for developers) as the deal value. The page shows the most you can pay per lead before ads eat the deal.
Leads per month–
Meetings or viewings–
Sales–
Ad cost per sale–
Return on ad spend–
Break-even cost per lead–
Example inputs. Replace them with your own numbers; nothing you type leaves this page. Break-even cost per lead is the most you can pay for a lead before ad spend eats the value of the sale it leads to.
ProofFrom client reporting
From invisible to 12X in three months.
Dubai real estate brokerage
Popular offline, invisible online. No website traffic, no search presence, no paid lead flow.
0 → 1 · LaunchWhat we didBuilt the digital presence from nothing: website and search, AI-search visibility, and Meta and Google lead generation with audience and creative segmentation.
- Cost per lead down 35% through audience and creative segmentation
- Domain authority from 16 to 55 in under 90 days
- Presence in AI search answers up 100%
12X
Peak ROAS within the first 3 months
Up to 12X, stated as a peak, not an average
What we runDevelopers and brokerages
Built around the viewing, not the form fill.
| Workstream | What we run | What we measure |
|---|
| Off-plan launches | Pre-launch interest lists, launch-day campaigns and event support timed to the sales window | Qualified registrations, EOIs, bookings |
| Secondary and rental listings | Always-on Meta and Google lead generation by community and price band | Cost per viewing |
| International buyers | Market-by-market campaigns for overseas buyers, with messages and schedules for each | Cost per qualified overseas lead |
| Lead handling | WhatsApp-first routing, response-time rules and CRM tracking per agent | Time to first reply, lead-to-viewing rate |
| Brand and content | Developer and brokerage brand, project films and reel scripts | Brand search, content reach |
| Search and AI search | Site, SEO and presence in AI answers for the communities you sell | Organic enquiries, AI-answer presence |
ComplianceChecked before anything goes live
Permits are part of the launch timeline.
- ✓
DLD advertising permitProperty advertising in Dubai needs an advertising permit from the Dubai Land Department, issued through the Trakheesi system to the licensed broker or developer. Creative is prepared and scheduled around that approval.
- ✓
Permit details on the adApproved ads carry their permit details as the rules require, which keeps campaigns live instead of rejected or reported.
- ✓
Creators who promote listingsCreators who post about your projects need a UAE Media Council advertiser permit. We check it before they are booked.
Questions buyers ask firstFAQ
What buyers ask first.
What does a real estate marketing agency in Dubai do?
It generates and converts demand for developers and brokerages: launch campaigns, listing lead generation, lead handling, brand and content. At Marketells all of it is measured on viewings and deals, not on raw leads.
What is a good cost per lead for Dubai real estate?
It depends on price point, community and buyer market. We work backwards from commission or margin per deal and your lead-to-viewing and viewing-to-deal rates, as in the calculator above.
Do you handle Trakheesi permits?
The advertising permit is issued to the licensed broker or developer through the Dubai Land Department. We prepare the creative and build the approval into the campaign timeline so launches do not slip.
Can you reach buyers outside the UAE?
Yes. Off-plan campaigns often run market by market for overseas buyers, each with its own message and timing, and with lead handling set up for their time zone.
Do you work with developers or brokerages?
Both. Developers usually need launch campaigns and brand; brokerages need always-on lead generation and lead handling across agents.
Should we keep buying portal leads?
Portals have a place, but their leads are shared and their data is not yours. Own-channel lead generation builds an audience and a database you keep.
Fill the viewing calendar, not just the CRM.
Book a 30-minute clarity session. Bring your next launch date and we will plan back from it.
