Do influencers in the UAE need a licence?
Yes. Creators publishing paid or unpaid promotional content need a UAE Media Council advertiser permit, fully enforced since 1 February 2026. Brands and agencies are expected to check it.
Micro or macro influencers?
Whichever reaches the buyers you need at a sensible cost per result. Smaller creators with a concentrated UAE audience often beat large accounts with a global one.
How do you measure influencer marketing?
Every creator gets their own code or link, so sales and leads can be compared creator by creator. Reach and engagement are reported, but they do not decide the next booking on their own.
Can you work with visiting creators?
Visiting creators must register through a Council-approved agency before posting. We confirm a creator’s status before booking so nothing goes live without it.
Do we own the content?
Usage rights are agreed in every contract, including whether the content can run as paid ads and for how long.
Do you combine creators with events and PR?
Yes. Creator seeding, PR and post-event content are part of every activation and launch run-sheet.