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Influencer marketing agency in DubaiCreators chosen for who they reach, not how many follow them.

Creator campaigns and PR for Dubai brands, briefed against your positioning and measured on reach, engagement and sales signals. Every creator we book holds a valid UAE Media Council advertiser permit, checked before the brief goes out.

When you need thisSix triggers

If your last creator campaign felt like this, the brief was the problem.

Big follower counts, small results.

The audience was large, young and mostly not in the UAE.

You can’t tell which creator sold anything.

No codes, no links, no way to compare one post with another.

Creators went off-brief.

The content was fun and had nothing to do with why people should buy.

You’re not sure your creators are licensed.

Since February 2026, that is your problem as well as theirs.

PR lands coverage nobody reads.

A mention on a site your buyers have never heard of.

A launch needs credibility fast.

You need trusted voices saying it before your ads do.

ComplianceChecked before anything goes live

UAE creator rules, in plain words.

  • ✓
    Advertiser permit is mandatoryAnyone publishing paid or unpaid promotional content from the UAE needs a UAE Media Council advertiser permit, fully enforced since 1 February 2026.
  • ✓
    Brands and agencies must checkThe party commissioning the content is expected to verify the creator’s permit and require it in the contract. We do both before booking.
  • ✓
    Visiting creators register through an approved agencyCreators visiting the UAE need to register through a Council-approved agency before posting. We confirm status before anyone travels or posts.
  • ✓
    Sector content may need extra approvalHealth, finance, real estate and education content can need sign-off from the sector regulator as well.
  • ✓
    Ads are labelled as adsPaid and gifted content is disclosed as advertising.

Sources: The National · Pinsent Masons. This is a summary for planning, not legal advice.

What we runFrom shortlist to sales

Creator work with a commercial job.

StepWhat we doWhat we measure
SelectionCreators shortlisted on audience location, age and fit, not follower countShare of audience in the UAE
BriefBriefs built from your positioning, with room for the creator’s own voiceOn-message content
Contract and permitUsage rights, deliverables and a verified advertiser permit in every contractCompliance, usage rights
TrackingCodes, links and landing pages per creatorSales and leads by creator
AmplificationBest-performing creator content run as paid adsCost per result vs brand creative
PRStory angles and outreach to the publications your buyers readCoverage in target titles
Questions buyers ask firstFAQ

What buyers ask first.

Do influencers in the UAE need a licence?

Yes. Creators publishing paid or unpaid promotional content need a UAE Media Council advertiser permit, fully enforced since 1 February 2026. Brands and agencies are expected to check it.

Micro or macro influencers?

Whichever reaches the buyers you need at a sensible cost per result. Smaller creators with a concentrated UAE audience often beat large accounts with a global one.

How do you measure influencer marketing?

Every creator gets their own code or link, so sales and leads can be compared creator by creator. Reach and engagement are reported, but they do not decide the next booking on their own.

Can you work with visiting creators?

Visiting creators must register through a Council-approved agency before posting. We confirm a creator’s status before booking so nothing goes live without it.

Do we own the content?

Usage rights are agreed in every contract, including whether the content can run as paid ads and for how long.

Do you combine creators with events and PR?

Yes. Creator seeding, PR and post-event content are part of every activation and launch run-sheet.

Book creators who sell, and who are licensed to.

Book a 30-minute clarity session. We will show you which creators reach your buyers.

Book a clarity session